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Beau - You give me something presentation

Target Audience for Beau - Demographics and Psychographics

Coldplay - Paradise Music Video

Paradise Music Video Analysis - Coldplay

• Some of the lyrics to the song are held up on the cardboard, so the sound is connecting with the visuals. 

• The band doesn't take themselves too seriously, and is quite a light-hearted fun music video. 
• Elephants - Random but compares to how an elephant would be feeling stuck in a zoo but actually wants to escape to paradise.
• In london, on the tube - everyday places, audience connecting with the video. 
• Bright colours, sun shining, contributes to the light-hearted feeling.
• Lyrics and visuals link together as it shows they are dreaming of paradise.
• The video is telling the audience a story, it has a beginning, middle and end.
• Mixing fantasy with reality - takes off elephant head - zooms up on converse.

• Intertextual referencing Bob Dylan (dropping of cards).
• Looks like the opening sequence of a film with titles at the beginning, introducing the story.

• When he has finally reached 'Paradise' it is like a family reunion.
• The band playing together is paradise - playing in 'paradise' to playing live on stage.
• 'When she was just a girl' - There is no girl. Amplifying not illustrating. 
• No close-ups of the band - not necessary as Coldplay are well known. 

David Fincher Case study

David fincher from Yazmin Ahmed

Record label presentation

Moodboard

Lesson 1 - Adorno and Horkheimer

Adorno and Horkheimer

Adorno and Horkheimer adopted the term ‘culture industry’ to argue that the way in which cultural items were produced was analogous to how other industries manufactured vast quantities of consumer goods. Adorno and Horkheimers view of cultural production has, with some justification, often been portrayed as the pessimistic lament of cultural elitists who were dismayed at what they perceived to be the homogeneity and vulgarity of “mass” taste, and who were concerned that the potential for artistic creativity in music, literature and painting had been co-opted and corrupted by the production methods and administrative regimes of industrial capitalism.

This means that Adorno and Horkheimer believe that the culture industry forms mass audiences who can be easily manipulated by capitalist corporations and authoritarian governments. They believe it limits creativity for artists as everyone is now the same and the mass audience are controlled and do not expect anything more. Artists now are seen as products and we try to make as much money as possible in a short period of time as singers now have a short ‘shelf life’.

Artists that follow this theory are JLS, One Direction Justin Bieber and many more. They all have products sold of them which would appeal to their target audience so that they make more money aside from singing.

Artists who do not follow this theory would be less mainstream artists someone like Lana Del Rey. She has a unique voice, a little bit different to what the mass audience expects and she isn’t being tried to be sold as a product.

Arctic Monkeys presentation

Arctic monkeys from Sarah Perez

Music video analysis - Jay Z

99 Problems Music Video Analysis – Jay-Z:

•  
• ·      Not much scopophilia as he is saying he doesn’t have a problem with girls.
• ·      Black & white effect – ‘ghetto stylee’ – opposing old NY films, dull run- down, urban 
• ·      Low camera angles – making Jay-Z look big 
•       Montage – random shots
• ·      Intertextual referencing – “this one’s for you Rick” – Rick Ruben – founder of Def Jam
• ·      Hip-hop genre – shows typical ‘thug life’ – graffiti, police, criminality, chains, baseball cap, big jacket, baggy jeans
• ·      Derogatory treatment of women – ‘bitch’ – shot of a dog, then women shot in bikinis
• ·      Illegal dog fight, prison, fences, setting – Brooklyn – run-down, basketball courts, balaclavas, shooting, street dancing – less about money aspect
• ·      Record shop shots repeated throughout – old school – keepin’ it real

• 

• -       Representing him as having musical integrity
•    Lots of close-ups of Jay-Z
•   Hand gestures
•    Exit signs crop up throughout – recurring motif
•    Recurring use of ‘the diamond’ throughout – reference to Rock Nation – promoting others on label as well as himself